Procter & Gamble acquires Natura Pet Products
Admin | May 5, 2010 1:46 pm
I'm very sad to report that Natura Pet Products (manufacturing the Innova, Evo, Healthwise and Karma lines of pet food) sold out to Procter & Gamble, which is also the parent company of Iams and Eukanuba.
PG.com News Release
"It's time for the right company to take our brands to the next level of growth. P&G is that company," said John Rademakers, founder and owner of Natura Pet Products. "We know that P&G will honor our history as they capitalize on their strengths to build these brands."
It may be the right thing to do for the company and its profits, but I doubt very much that this is the case for the pets who are consuming these products on a daily basis. Personally I disagree with so much of P & G's business practices and ethics that I do not buy any of their brands.
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