Yeah honestly if I had a big dog, I'd probably bulk at the price and not get one. I've never spent more than $60 on a collar from them. Even my Double Agent (that should be in the mail soon) that retails for $80 only cost me around $60 with the last special they had. I wouldn't have bought it otherwise. I love collars but even I can't really justify $80+ on a collar.
I've also become much more of a "simple collar lover". While I admire the bedazzled and fancy looking collars from afar, I wouldn't actually use one. The one time I got a collar like that, I just never put it on Jax in public, it was just 'too much' so I sold it. Hence why I went with the Double Agent for his second Paco, I just wanted name tags on it, so I don't even have to use a tag. And his St. Francis, while it has conchos on it, it's not really too much IMO. No rhinestones etc.
I also find I end up using the same collars basically all the time, or only rotating between a few, so I've become less inclined to buy collars like I used to. I like to have holiday collars (in October, he wears his Halloween collar, etc) and special occasion collars (like this summer, he's pretty much been wearing his GunDogSupply collar a lot). And then I put the Paco on him for walks, dog park visits, walking around town, etc. But I have different leashes and harnesses for different occasions too.