FYI, I got one from PoochyCouture and the inscription wore off within a month... not cool!
The thickness of Fetching Tags is the reason why I buy them.
Well, not the ONLY reason, but you know, it's one of the main reasons.
You cannot beat the durability of them. Even Ophie's brass tag. That thing is DOUBLE the thickness of the regular Fetching tags (and that's REALLY thick).
But I'm always on the look for secondary tags so I can stress the importance of returning my dogs to me if they ever were to get lost.
But I need durable, thick dog tags because when my pups play, they will chew on each others' tags. A thin brass tag would be a goner here in a matter of days.