The balloon bit that happened yesterday turned out to be just a ruse. Was going to post this in the balloon thread, but went through 5 pages looking for it and found nothing, so not sure if it's been deleted or the forum actually moves that fast.
Balloon Boy: 'We Did This for the Show' - Boy in the balloon - Gawker
Balloon Boy: 'We Did This for the Show' - Boy in the balloon - Gawker
Speaking with Larry King stand-in Wolf Blitzer, an absolutely confused Falcon, explaining why he didn't come out of hiding when he heard his parents calling his name, blurted, "You guys said, that, um, we did this for the show." We assume he's referring to Wife Swap, a show upon which the family has appeared twice.