i've seen it before... the problem I have with it is the shipping. As I have quite a few stores within a 10 mile drive that sell nearly every high-end dog food there is, I can't see paying all that money to have it shipped to me... even if I had to drive a bit, I'd still just buy a ton to last me a while.
I use them to order EVO RM when they have the 20% off sale - or I did, but now I've found a store over in Sevierville that sells it cheaper than I can order it, even at 22% off, including the gas to get it.
Their shipping explanation page goes on about how they charge by weight rather than by order total and how that's advantageous to the buyer ... but without mentioning that charging by weight for bags of dog food actually amounts to higher charges for shipping.
Shipping charge page is the first place to go before ordering from any online merchant ... may just save you some shopping time. Personally I just won't order from any site that overcharges for shipping and "handling" ... that's how many of 'em getcha ... even though product prices seem reasonable.
Fortunately we have a feed store not too far of a drive ... they carry any kind of animal food you could want. Prices for good food are more reasonable than for the crappy brands at supermarkets ... and as the place is popular the stuff flies off the shelves so it's always fresh. Feed stores are in many areas ... some people might be surprised there's one not too far even if they don't live in rural areas.