I just really don't understand why this man should be such an important element of discussion in the realm of dog training. 99 percent of the country never heard of him. I decided to google him, so I googled what I thought were two pertinent searches: '"Martin Richling" dog' and '"Martin Richling" train'. The information on him on the web is paltry at best, he is not famous and certainly not famous enough to be a comparative to Bill Clinton as was mentioned earlier. The links that came up were his own, a push for his book and the rest were simply forum posts like the ones here on Chaz, good and bad. So what's the big production? Pushing him here on Chaz is just not that beneficial to his future fame, since a lot of the posts that respond are not positive. If Martin Richling is trying to increase his fame, Chaz is probably not the best place to come and do that. At least when we argue Cesar and don't agree with him, the majority of people who own dogs know who he is. He's famous. Richling is not, except for what appears to be a kind of cult following. He's not going to get famous showing up on message boards that are predominantly positive-training-driven in a bunch of different Screen names, calling everybody stupid and telling everybody he knows everything there is to know about everything.