I have heard about this, and while it might be entertaining, its not all they are saying it is. They can tell you what is in your dog...but they can't tell you (the website never mentions this, but that article does) if your dog is 100%. They can say they don't find any other markers, but that doesn't mean they are there. They have only used the US dog pop for validation, so there is a risk that imported dogs, with different lines, might be inconclusive. The news clip also infers that they are always right. While DNA (almost) never lies (for cool reading look up chimerism) interpreting the results can be tricky.