It doesn't take as much time as you think. In the summer, once he's shed out his winter coat, I only brush him for about 5 minutes a couple times a week. In the winter, it's a bit more, I try to do it every other day because it's so much thicker. During shedding season though, you can brush brush brush brush and never seem to get it all. lol Luckily that only lasts for a couple weeks a year.