Lots of owners do (use lotion) cause they say theirs has dry skin, but you have to be careful because their skin is much like ours and they sweat so they can get pimples and blackheads if you use too much lotion or don't keep them clean enough. In fact, I think every other person has told me that they use some kind of lotion on their crested. Usually it isn't anything special, lotion that is made for people is whats used. And instead of dog shampoo they'll use body wash and a loofa to exfoliate. One guy said he even uses those peel away masks on his dog. I don't use anything special on Toby for now. I'm not going to put lotion on him unless I see that he needs it. And so far his skin is clear and healthy.