weird names = more money
Think about it, if people breed golden poodle mixes the would not get nearly as much money as people who bred Goldendoodles
You get more money for "teacup" or "micro" Chihuahuas than you would for "abnormally small" or "runt" Chihuahuas.
and just making them sound so soft and fancy pushes the price up, Champagne, velvet, platinum, silver all sound expensive or fancy. Candy apple? I guess it makes them sound Oh so sweet!