What supplements required or safe? Seameal?

[showpug]

You may want to consider a raw egg a few times a week as well added to the kibble. That can help a lot as well...

I also wanted to add that I agree with Zoom. The picture of the gray poodle is of a dog that has been professionally groomed and his hair has been teased and blown out to get that full & fluffy appearance. If you take your pup to a professional groomer, he would come home looking very similar.