I went to Kansas City with my friend Christen. I had never been their before and found it to be quite enjoyable. We went out drinking with the people we were staying with and I got pretty toasted. They were talking about their dogs. I asked the dd what he fed his dog. He said Purina (dog chow?) 14.99 @ costco. I told him that if he wanted to shop at Costco he should try their Kirkland Signature brand cause it was better for his dog. Then I started telling him all the brands that would be better and all about by-products. I even wrote Mordy's web address on a napkin and gave it to him. I'm sure he thought I was crazy. Christen was laughing so hard. I may have been drunk but I was totally serious about the dog food!