Personality wins hands down! I think a great personality MAKES a person attractive--you can see it in them. Rather than some "good looking" conceited fool---give me a good humored, caring guy any day! My hubby is not physically like the kind of guy I would find physically attractive on a superficial level--but he is oh so perfectly attractive because of who he is. I would not trade him for anything--and I'd take love over lust anyday!