That's true Sparks- but they are also trying to market the NFL as family entertainment. Look at the players who have been suspended for violations of conduct policies. Even the players union backs the league in those cases- they want the "thug" image gone as it reflects badly on all of them, not just the ones who cause problems.
As far as the NAACP goes- they are all about their own agenda. A buddy of mine is a cop, and they are ALWAYS calling about this or that. The other night, they got a call about a loud house party at 4am. They went to the house, there were 200 Nigerians there. About 15 officers from 3-4 agencies responded and several people were arrested. The next day the NAACP was on the horn, saying that they sent only white officers out (at 4am- like they have a choice on who is sent on graveyard shift). My friend said, if you look at the reports, the officers who did the arresting were all black. Of course at that point the NAACP guy went silent.