I saw a commercial ............

[ACooper]

and out of curiosity I went looking online to see it. Iams Healthy Natural.

Have you seen the commercial yet? For some reason the commercial made me think that Iams may have come out with a "BY-Product/Corn Free" food to compete in the better grade market.

NOPE.................but I must say.........they are getting a TAD bit 'warmer', LOL

Ingredients
Chicken, Chicken By-Product Meal, Brewers Rice, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Beet Pulp (sugar removed), Natural Chicken Flavor, Dried Egg Product, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Beta-Carotene, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of Vitamin B1), Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Flax Meal, Apple Pomace, Dried Carrots, Dried Peas, Choline Chloride, Dried Spinach, Dried Tomato, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), L-Carnitine, Rosemary Extract


Guaranteed Analysis Nutrient (percent)
Crude Protein not less than 26.0%
Crude Fat not less than 15.0%
Crude Fiber not more than 4.0%
Moisture not more than 10.0%
Vitamin E not less than 140 IU/kg*
Beta-Carotene not less than 10 mg/kg*
Omega-6 Fatty Acids not less than 2.5%*
Omega-3 Fatty Acids not less than 0.25%*

[Lizmo]

Better, but still.....if you compare it to the Iams Chunks, the only thing missing is the Fish Meal.

Chicken, Chicken By-Product Meal, Brewers Rice, Corn Meal, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Beet Pulp (sugar removed), Natural Chicken Flavor, Dried Egg Product, Brewers Dried Yeast, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Beta-Carotene, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of Vitamin B1), Niacin, Riboflavin Supplement (source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Flax Meal, Apple Pomace, Dried Carrots, Dried Peas, Choline Chloride, Dried Spinach, Dried Tomato, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), L-Carnitine, Rosemary Extract

[showpug]

I have noticed that a lot of the "junky" brands are now coming out with their so called "natural" formula. I think they have to after the recent recalls. I think it tricks their buyers into thinking they are making a better choice by going with the "natural" formula.

I think it was Purina that I noticed just came out with a "natural" cat food