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  #1  
Old 11-14-2004, 09:33 PM
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Renee750il Renee750il is offline
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Angry New Levis Commercial

Have you guys seen the new Levis commercial? You know, the one where the Pit-type dog is chasing the young woman down the street, over a car, up a tree, then attacks her and pulls her jeans off and takes them back to the guy? The one that egregiously endorses the stereotype of the Big Bad Attacking Pit Dog? The one that's completely and utterly irresponsible and panders to the mentalities that either create aggressive dogs or create breed specific legislation?

Can you tell I'm a little PO'd by the whole thing?

Anyway, here are some contact addresses and names for the Levi Strauss Co. at their headquarters in San Francisco:

Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111
U.S.A.

President and Chief Executive Officer
Phil Marineau

Senior Vice President and General Counsel
Albert F. Moreno

Fax: (415) 501-7112

(800) USA-LEVI

Submit a Story:
http://www.levistrauss.com/about/offices.htm

I really like their little marketing gimmick where they want you to submit a story about your favorite Levis. If they start having to sift through piles of complaints about the add it will start to become a real chore.

I also like the idea of clogging up their 800 number (and running up their phone bill) with complaints about the advertisement.

So, let's get after them - just like the dog in their irresponsible ad!

Crosspost as you please!
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  #2  
Old 11-15-2004, 12:57 AM
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I saw that commercial watching the football game this weekend. I think it stunk
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  #3  
Old 11-15-2004, 11:34 AM
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Yeah, I thought that commercial was a pretty stupid idea. You would think that with all the bad publicity that pits are getting, they wouldn't have done that.
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Old 11-15-2004, 03:01 PM
agilitydobemom agilitydobemom is offline
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This commercial is another example of people not thinking and using the bad name of any type of "guard" dog to their advantage you will bet that I will use all of the above mentioned to conatact them several times!!!
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Old 11-18-2004, 02:19 AM
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i saw the ad and it didn't really relate to the jeans. And i totally agree that the levi ad makes dog look bad.
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  #6  
Old 11-23-2004, 12:45 PM
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hmm...see I was reading this post in another forum and the people actually thought it made the dog look pretty good. The woman was stealing this guys' jeans and the dog brought them back to the guy and then sat on the couch like an innocent little bystander. So at the beginning of the commercial people are led on to think OH MAN this dog is gonna kill the girl, and then at the end he's like the good guy doing the good deed. The girl comes into the house and he just looks at her like nothing's wrong.. *shrugs*

I dunno. I don't know what to think of this commercial.
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Old 11-24-2004, 04:46 AM
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I'm with Pitbulliest.. I didn't even recognize the dog as a pitbull (looked lab-ish mix to me.) and it was supposedly doing a "good" thing by bringing the jeans back... I guess it's all in how you interpret it.
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  #8  
Old 11-26-2004, 02:48 PM
Brattina88 Brattina88 is offline
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I JUST saw the comercail for the first time, and I'm undecided.
I would've been really mad, but at the end when the girl comes in and the dogs laying on the couch and they're all like
Oh well. Who pays any attention to comercails anyway
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Old 12-13-2004, 02:36 AM
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I saw it and I was like omg who would make that.
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  #10  
Old 12-13-2004, 02:59 PM
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Yea not a good advertisiment for Levi but it was very eye catching. Maybe that is why they did it. Isn't of people changing channels during commercial they don't want people to do that by having this type of commecial.
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