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Old 11-14-2004, 10:33 PM
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Renee750il Renee750il is offline
Join Date: Dec 2003
Location: Where the selas blooms
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Angry New Levis Commercial

Have you guys seen the new Levis commercial? You know, the one where the Pit-type dog is chasing the young woman down the street, over a car, up a tree, then attacks her and pulls her jeans off and takes them back to the guy? The one that egregiously endorses the stereotype of the Big Bad Attacking Pit Dog? The one that's completely and utterly irresponsible and panders to the mentalities that either create aggressive dogs or create breed specific legislation?

Can you tell I'm a little PO'd by the whole thing?

Anyway, here are some contact addresses and names for the Levi Strauss Co. at their headquarters in San Francisco:

Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111

President and Chief Executive Officer
Phil Marineau

Senior Vice President and General Counsel
Albert F. Moreno

Fax: (415) 501-7112

(800) USA-LEVI

Submit a Story:

I really like their little marketing gimmick where they want you to submit a story about your favorite Levis. If they start having to sift through piles of complaints about the add it will start to become a real chore.

I also like the idea of clogging up their 800 number (and running up their phone bill) with complaints about the advertisement.

So, let's get after them - just like the dog in their irresponsible ad!

Crosspost as you please!
In a controversy the instant we feel anger we have already ceased striving for the truth, and have begun striving for ourselves. ~Buddha

Stupid is the most notoriously incurable and contagious disease known to mankind. If you find yourself in close proximity to someone infected with stupid, walk away as soon as said infection is noted.

There are few things more nauseating than pure obedience. ~ Kvothe

***8206;"silence is the language of god, all else is poor translation."
Be a god. Know when to shut up.

Good Kharma Tags
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Old 11-15-2004, 01:57 AM
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chazhound chazhound is offline
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Join Date: Nov 2003
Location: Florida
Posts: 3,316

I saw that commercial watching the football game this weekend. I think it stunk
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Old 11-15-2004, 12:34 PM
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tl_ashmore tl_ashmore is offline
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Location: Lake Jackson, Texas
Posts: 785

Yeah, I thought that commercial was a pretty stupid idea. You would think that with all the bad publicity that pits are getting, they wouldn't have done that.
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Old 11-15-2004, 04:01 PM
agilitydobemom agilitydobemom is offline
Join Date: Nov 2004
Location: Michigan
Posts: 82

This commercial is another example of people not thinking and using the bad name of any type of "guard" dog to their advantage you will bet that I will use all of the above mentioned to conatact them several times!!!
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Old 11-18-2004, 03:19 AM
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candy722 candy722 is offline
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Posts: 638

i saw the ad and it didn't really relate to the jeans. And i totally agree that the levi ad makes dog look bad.
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Old 11-23-2004, 01:45 PM
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pitbulliest pitbulliest is offline
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Join Date: Jun 2004
Location: Toronto, Canada
Posts: 1,111

hmm...see I was reading this post in another forum and the people actually thought it made the dog look pretty good. The woman was stealing this guys' jeans and the dog brought them back to the guy and then sat on the couch like an innocent little bystander. So at the beginning of the commercial people are led on to think OH MAN this dog is gonna kill the girl, and then at the end he's like the good guy doing the good deed. The girl comes into the house and he just looks at her like nothing's wrong.. *shrugs*

I dunno. I don't know what to think of this commercial.
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Old 11-24-2004, 05:46 AM
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RD RD is offline
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Join Date: Aug 2004
Location: Ohio
Posts: 15,572

I'm with Pitbulliest.. I didn't even recognize the dog as a pitbull (looked lab-ish mix to me.) and it was supposedly doing a "good" thing by bringing the jeans back... I guess it's all in how you interpret it.
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Old 11-26-2004, 03:48 PM
Brattina88 Brattina88 is offline
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Join Date: Jan 2004
Location: OH
Posts: 12,940

I JUST saw the comercail for the first time, and I'm undecided.
I would've been really mad, but at the end when the girl comes in and the dogs laying on the couch and they're all like
Oh well. Who pays any attention to comercails anyway

Maddie CGC .:. Cocker Spaniel .:. 13 y/o
Bailey CGC .:. Shetland Sheepdog .:. 6 y/o
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Old 12-13-2004, 03:36 AM
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southern_girl09 southern_girl09 is offline
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Join Date: Sep 2004
Location: Arkansas
Posts: 367

I saw it and I was like omg who would make that.
RIP Chance (11-14-05 ) You are missed.
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Old 12-13-2004, 03:59 PM
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candy722 candy722 is offline
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Join Date: Nov 2004
Posts: 638

Yea not a good advertisiment for Levi but it was very eye catching. Maybe that is why they did it. Isn't of people changing channels during commercial they don't want people to do that by having this type of commecial.
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