Here we go:
BRENTWOOD, Tenn., Feb. 5 /PRNewswire/ -- According to a new study from The Goodlife Recipe(TM) brand, a new line of pet food products, 80 percent of cat and/or dog owners choose to treat their pets before they treat themselves. They want to give them the kind of life they'd like to lead. To meet the needs of these pet-lovers, today, The Goodlife Recipe(TM) brand launches the next generation of pet food with a full line of main meals, snacks and treats for cats and dogs. Each product is made from a balanced recipe that never compromises on either the taste pets want or the nutrition they need.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20070205/CGM019 )
Carefully developed using a proprietary combination of six key ingredient groups, foods include real natural beef, chicken or salmon; garden vegetables like peas and spinach; whole grains like brown rice; and have no artificial flavors, preservatives or fillers. And in taste tests, pets loved it!
A Need for Balance: The Goodlife Recipe(TM) Brand Story
Most cat and dog foods today are either healthy or taste appealing to pets. The idea to create a premium quality line of cat and dog food with both qualities was born almost two years ago by a group of pet-loving experts who realized that one or the other was not enough for these important family members. After consulting other pet owners and finding they felt the same way, product development began. The result: a recipe of great ingredients with a perfect balance of both the best nutrition possible and taste their pets would love, not just tolerate, and without any artificial flavors, preservatives or fillers.
"We developed The Goodlife Recipe(TM) products to ensure the food we give our pets provides more than just the basics for good health and taste. Our philosophy involves a balanced approach and focuses on adding enjoyment to their lives. The Goodlife Recipe(TM) is all about feeding pets nutritional, great-tasting foods that embody the love we feel for them," says Fiona Tomlin, The Goodlife Recipe(TM) brand vice president.
Why Now? Pets Aren't Just People, Too.
The humanization of pets is nothing new and the relationship continues to evolve as pets further prove their importance in our lives. A recent survey conducted for The Goodlife Recipe(TM) brand shows celebrating life with pets is increasingly based on a more shared relationship because people are finding pets offer real life benefits above and beyond affection and companionship, such as:
-- keeping them active (62%),
-- driving them to exercise (64%) and play (58%) when they might not make
the effort themselves,
-- motivating them to eat healthier (38%), and
-- even preparing them for parenthood (47%).
It's no wonder the data shows a shift from pet lovers providing what they want for their pets -- diamond-studded collars and nail polish -- to things their pets might actually want and need:
-- 45 percent of pet owners want to come home from activities because they
know it's what their pets' want
-- 68 percent of people make room for pets in bed when "asked" and
-- 52 percent make sure their pets get more flavorful and balanced diet
than they give themselves.
"Our pets enrich our lives so much, we want to give them even more in return. That's why, as the importance of sharing our lives with our pets evolves, we want to give them more than coats, spa treatments and five course meals to match our own. We want to give them a good life: the life we'd like to lead ourselves. And the pet-lovers here started with what we know best, the food," adds Tomlin.
Our Recipe for a Good Life
The Goodlife Recipe(TM) Food for Dogs is offered in two main meal varieties, and is available in 4-pound, 7-pound, 15.5-pound, and 31.1-pound bags (beef only):
-- With real beef, brown rice and vegetables
-- With real chicken, brown rice and vegetables
Dogs can also enjoy two varieties of snacks and treats:
-- With Wholesome Biscuits in two sizes (for small dogs and for
medium- and large-sized dogs)
-- With Wholesome Bones in two sizes (for small- and medium-sized dogs and
for large dogs)
The Goodlife Recipe(TM) Food for Cats is offered in two main meal varieties in 3-pound, 6-pound, and 15-pound bags (chicken only):
-- With real chicken, brown rice and garden greens
-- With real salmon, brown rice and garden greens
The new line of Wholesome Delights cat treats come in two flavors:
-- Salmon and shrimp blend
-- Beef and chicken blend
The Goodlife Recipe(TM) brand is available now, with full distribution by mid-March at supermarkets, mass-merchandise stores and specialty pet stores, including PetSmart, PETCO, and Pet Supplies Plus. For more information about The Goodlife Recipe(TM) brand, please visit
http://www.goodliferecipe.com .
About The Goodlife Recipe Pet Care Company
Founded in 2006, The Goodlife Recipe Pet Care Company, a division of Mars, Incorporated, strives to help pets and their owners have a balanced life, providing pets with the nutrition they need and the taste they love. A division of Mars, Incorporated, Mars Pet Care develops pet care products, snacks, treats and complete diets for cats, dogs, cage birds, aquarium fish and horses. Our brands also include PEDIGREE(R), CESAR(R), WHISKAS(R) SHEBA(R), KITEKAT(R), TRILL(R), AQUARIAN(R) and WINERGY(R) brands.
(1) November 2006 survey conducted by StrategyOne, on behalf of The Goodlife Recipe(TM) brand. This survey was conducted in order to assess pet owner's attitudes and lifestyle preferences for pets.
For more information, please contact:
Bridget O'Malley
312-240-2734
[email protected]
Renee Kopkowski
770-578-6521
[email protected]
http://www.goodliferecipe.com
