Mine aren't super fond of collars, but they'll wear them. They only wear them when we go somewhere. They do tend to scratch at them at inopportune times in the obedience ring, but I think some of that is stress.
A really soft backing to the collar might make it more comfortable. My first Stafford, Elmo, couldn't wear much but the softest of collars, they'd rub his hair off and irritate the skin. That's actually part of why mine don't wear collars at home, it was just easier.