What we do for dogs or puppies that despise having their nails clipped is to blow in their nose.
What is helpful is to have someone hold your pup like a baby so you have access to all the paws... talk to the pup in a cheerful voice and blow in the nose and snip....blow snip...do a few nails put the pup down, play and make it fun...then pick the pup up again have a friend hold the pup blow and clip.
We use this technique on new pups/dogs in for grooming. It works like a charm for us. You also have the added bonus of being able to slowly desensitize your pup. When I took in my feral Dobe, you couldn't get near his paws...he would not let anyone touch them. So, I would lay down with him, rub his belly, massage his back..go down his legs when he got antsy I went back up his legs but did not remove my hand. It took a few days to build his trust and now when he sees the nail clippers he thinks "belly rub time!!!"
Don't go about it like a chore, go about it like it's going to be fun.