W
Do you think they KNOW their food is crap?
I like to take the simplistic approach, if it needs to be "sold" so hard to us, and marketed at every venue its probably not that good of stuff. And I 100% think they KNOW, and it should be a crime.
I'm glad I have my vet, she gives out dehydrated raw food treats, 100% raw and doesn't even mention dog food to me.