Yeah, about that "we're going ALL NATURAL!" statement, riiiiight. I'd trust Ol' Roy before SD, their just to stuck up to grow up and realize their wrong.
So many of the dog owners I work with have fallen into their prescription diet scam. It really sucks to see such horrible foods get pushed to dog owners with already sick pets.
The already sick pets get sicker, therefore more money for the vet, and in turn also more for the kibble companies. It's sad and misleading, but its all about money rather than the well being of the pets.