I think that it is pretty amazing stuff. You probably could do the same thing searching online but it would take you so much longer IMO it's worth the $30. I got lazy and quit the program early however it helped me get my SA dog who would bark until she had no voice left, broke teeth and toes, and tried to get out of the crate until her nose was bloody...quiet and comfortable in the crate. It really is an awesome program, after working with Pebs for a while 'she got it' and I nearly cried the first time she willingly went into her crate by herself! Now were looking into starting agility soon and I'll be dusting off the DVD and working through some of the higher steps in the program to help us along.