Grain free is getting more and more common. I found a grain-free food at Walmart of all places the other day! It was called Natural Life or something like that. I did a double take when I walked by.
Also, Ol' Roy has a new line called Pure Balance that is actually somewhat sort of decent. Nothing I'd feed, but if it's between that and Beneful or Kibbles n Bits or something, by all means choose the Pure Balance! They don't appear to have a grain-free formula yet, but I wouldn't be surprised if there is one soon.
What does this mean? Maybe people are starting to wake up!