Originally Posted by Red.Apricot
If Elsie's totally over-stimulated, saying, "Elsie, SIT," a a loudish clear voice and touching the tip of one finger very gently to the base of her tail is the thing that will get her to come back to earth and sit down (even if she's barking). That's not punishment, I don't think; she doesn't act like it bothers her, and there's really no way touching her gently there hurts her. But, I could see how you could do basically the same action and call it the same thing but do it in a painful way.
If Bandit is really distracted I do that too. Not stern or loud, just a firm "sit" and if he ignores the command, I will gently place my hand above his tail and he instantly sits. Sometimes he does respond better to a physical cue versus a verbal one. Doesn't mean it has to be harsh though.