Good news! Hill's is going to use "natural ingredients"
From the release sent to us at work
"We took a food that already delivered precisely balanced nutrition, industry leading quality and great taste and will make it even better by adding the natural ingredients that pet parents want," said Hill's U.S. President Kostas Kontopanos.
Hills will reformulate Science Diet pet foods because some consumers were making product choices based primarily on set criteria for ingredients, rather than the overall promise of superior nutrition, backed by clinical research.
"By providing the key nutrients critical to maintaining optimal health, from ingredients that consumers prefer, our products, now even better, will deliver exactly what your pet needs: the benefits of completely and precisely balanced nutrition with a taste they will love."
The new Science Diet dog and cat food formulas will feature:
No artificial colors or flavors
Chicken or high quality protein as the first ingredient
No chicken by-product
Great taste, guaranteed
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